In the riveting memoir “Shoe Dog”, Nike founder and CEO Phil Knight shares the inside story of the company’s initial days and its growth as one the world’s game-changing brands.
Phil created the company in 1962 with $50 borrowed from his dad with a simple mission of importing high-quality, low-cost athletic shoes from Japan.
He grossed $8000 that year. Fast forward to today, Nike’s sales exceed $30 billion.
In this book, he shares the risks and setbacks that he faced trying to achieve his dream and how certain formative relationships spearheaded the organisation into a brand that everybody knows today.
Credits: Jurgen on Twitter
TO DO: Read Show Dog by Nike founder Phil Knight.
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