Nothing is easy in the startup game – you are pitted against new entrants and there are big players who see new opportunities in the market, the same ones you are working on.

Josh Payne, Founder and CEO of StackCommerce offers 25 lessons having experienced the launch, running and growing of a startup from $0 to $40m in annual revenues.

One lesson is to cannibalise your business.

Technology evolves at a fast pace and you need to shift your strategies before the market changes.

Temporary business models only work for a while till that trend or technology becomes obsolete again.

The only way to fight this battle is to build a new product or feature that surpasses your current offering.

Read the remaining 24 lessons here.

Credits: @levelsio on Twitter

TO DO: Read Josh Payne’s lessons on running a startup.


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