Badasss- Making Users Awesome is one of those light reads that you’ll quickly be done with, but have a lot of takeaways at the same time.

Written mostly in an “image accompanied by a short paragraph”, it is bound to keep you engaged.

Sierra says that skill and strategy trump over chance any day. PR stunts and short term fads are not what one should rely on.

And what exactly makes products and services stand out when they’re competing at similar prices with similar features? It depends on their users.

Sierra’s sole focus of this book is on how to create successful users of your product or service. The strategies she offers are simple techniques that don’t need a massive marketing budget. Creating deep, rich experiences for users matters.

For instance, don’t tell users which camera to buy, show them how to be a great photographer. We highly recommend this read to everyone. There are key insights to be learned here.

THIS WEEK: Finish Kathy Sierra’s book “Badass” to see what it takes to launch a successful product

Related

The Biology of Humans at Our Best and Worst

One of the best books in the field of psychology, Robert… 

  • 9

How a Group of Hackers and Geeks Created the…

The Innovators by Walter Isaacson is the story of pioneers,… 

  • 9

The Left Hand of Darkness

The left hand of darkness is a scifi novel that follows the… 

  • 9

The Untold Story Behind the Extraordinary…

Losing the Signal, by Jacquie McNish and Sean Silcoff, is… 

  • 12

Sage advice for founders looking to get…

Traction means having a measurable set of customers that… 

  • 11

A Memoir by the Creator of NIKE

In the riveting memoir “Shoe Dog”, Nike founder and CEO… 

  • 9

Think twice before posting that tweet

In the olden days, public shaming was part of the judicial… 

  • 9

Why bootstrapped startups should go for…

Founders of bootstrapped startups do not find much time at… 

  • 11

A network of robots with collective…

A recent project by Ali Yahya, former researcher at… 

  • 11

Discover interesting things to explore and do

We curate authentic and awesome content. Sign up for our newsletter for your daily dose of inspiration !