Badasss- Making Users Awesome is one of those light reads that you’ll quickly be done with, but have a lot of takeaways at the same time.

Written mostly in an “image accompanied by a short paragraph”, it is bound to keep you engaged.

Sierra says that skill and strategy trump over chance any day. PR stunts and short term fads are not what one should rely on.

And what exactly makes products and services stand out when they’re competing at similar prices with similar features? It depends on their users.

Sierra’s sole focus of this book is on how to create successful users of your product or service. The strategies she offers are simple techniques that don’t need a massive marketing budget. Creating deep, rich experiences for users matters.

For instance, don’t tell users which camera to buy, show them how to be a great photographer. We highly recommend this read to everyone. There are key insights to be learned here.

THIS WEEK: Finish Kathy Sierra’s book “Badass” to see what it takes to launch a successful product

Related

The man who ruled New York for 50 years

The Power Broker is the true story of a young man with a… 

  • 10

How to rightly use objectives and key…

With contributions from Bono and Bill Gates and a foreword… 

  • 9

Being inside the mind of a renowned…

The founder of analytical psychology, Carl Jung, was a big… 

  • 10

A monumental study on the Nazi Germany

“The Rise and Fall of the Third Reich” by renowned… 

  • 9

Creative Selection- Looking at Apple’s…

Remember Apple in its initial days? Their off the chart… 

  • 11

3 reasons to read Frankenstein by Mary…

To begin with, Frankenstein by Mary Shelley is a classic… 

  • 10

Growing supply in a marketplace

Ex-Airbnb employee Lenny Rachitsky has come up with an… 

  • 9

The Mahabharata: Draupadi’s Marriage…

The Mahabharata is one of the greatest epics ever told. The… 

  • 9

A humorous memoir by Cristela Alonzo

Cristela Alonzo is one of the best women comedians out… 

  • 9

Discover interesting things to explore and do

We curate authentic and awesome content. Sign up for our newsletter for your daily dose of inspiration !