The usual suggestion is to go for e-mailing prospective buyers instead of LinkedIn and to not make it seem like a cold call.

Songs, movies and books- all follow a proper structure.

A typical RRR(Research, Reference, Request) structure for the mail is a good approach:
– Research: The opening should show you have done your homework and it is not a cold call.

– Reference: Refer to other clients who have had similar experience. Share valuable insights and offer a relevant blog post etc.

– Request: Offer to share more such insights and ask for a meeting.

Some best practices are:
– Keep your mail half as long, twice as powerful.

– Don’t start with a Hi my name is abc and I do xyz. Get to the point.

– Make good use of the subject line. The first 35 characters appear on the cell phone.

– Avoid starting your opening sentence with an “I”. Focus on them instead.

– In the reference section, talk about how client A experienced benefit X instead of talking about features of your product.

– Address them by their name.

– Add a link to a simple deck that tells what you do. Could also be a video.

Credits: Leo Polovets on Twitter

TO DO: Mail prospective buyers of product by following Research, Reference, Request approach.

Get The Best of Twitter in Your Inbox

We curate authentic and awesome content. Sign up for our newsletter for your daily dose of inspiration !