With shifting mindset in the internet industry, product leaders, UX advocates and startup founders are now focusing on integrating experimentation in their product discovery process.

This is done by testing an idea before investing in it.

Companies are adopting A/B testing, cohort analysis and customer development interviews to make better decisions.

Learning these new methods could be exhausting for a product leader who already has his/her calendar full and has to stay ahead of engineering too.

Teresa Torres came up with Product Talk to make content that is easily digestible and immediately actionable.

The goal is to provide leaders with tactics and content they can absorb in minutes so that they can implement them the same day.

We highly recommend her methods to anyone who’d like to run effective product experiments. Click here to subscribe

Credits: Teresa Torres on Twitter

TO DO: Subscribe to Product Talk to make better product decisions.

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