The last thing you’d want as a site owner is to lose the hard earned traffic to your site because you decided to migrate to a different domain.

According to sistrix, these fears are not well-founded because people don’t exactly follow the right steps to do so.

For starters, you could move all your indexed URLs to a completely new domain with hardly any visibility, and still get the same traffic as before.

You need to be a little patient with Google here, though. It could take up to 3 months to index all your new URLs.

Other than that, why do domains lose traffic despite accurate migration? Here are some reasons according to sistrix:

– You changed the architecture of your site along with domain.

– You migrated to an infected domain, which is a domain that has been penalised too many times to be ranked high by google.

– You rebranded your organisation and it wasn’t well received.

Read more and in depth on why else your site migration could be a failure, here.

Credits: Rand Fishkin on Twitter

TO DO: While migrating to a new domain, stick to old site architecture, move to a domain that’s not infected, do not simultaneously rebrand.

Related

10 steps to e-mail busy people without…

For some, Mondays are especially dreadful thanks to a pile… 

  • 9

Start coding in V in just 90 minutes

‘Simple, fast, safe, compiled language for developing… 

  • 10

The best, free courses for deep and machine…

Fast.ai provides free and ad-free online courses on deep… 

  • 10

A CSS framework to rapidly build custom…

Tailwind CSS’s biggest advantage is providing developers… 

  • 11

Subtract the obvious, add the meaningful…

KISS – “Keep it simple, stupid” is a design principle… 

  • 12

Use Google Sheets as database for…

Steph Smith tracks everything she does in Google Sheets.… 

  • 10

6 ways to manage finances like a ninja

Managing personal finance is a skill one must start honing… 

  • 12

India’s first MOOC for MSMEs and…

Instamojo founder Sampad Swain started his entrepreneurial… 

  • 11

Things to know about no-code prototypes

No-code tools are tools used by people not familiar with… 

  • 10

Discover interesting things to explore and do

We curate authentic and awesome content. Sign up for our newsletter for your daily dose of inspiration !