“Keep it simple, stupid”

is a design principle first noted by the U.S Navy in 1960.

The principle states that most systems work best if kept simple. And therefore, simplicity should be an important goal in design.

Fast forward to today, nothing has changed when it comes to engineering, design and product.

Unfortunately, making things simple is often times a lot harder than making complex things.

While there’s no particular system in place to test for simplicity since it is subjective, there are a couple of things that could inspire.

The book “The Laws of Simplicity” cites 10 laws of simplicity for business, technology and design that teach us how to need less yet get more.

As the author said and we quote

“Simplicity is about subtracting the obvious and adding the meaningful”.

Another source you should refer to is Dieter Ram’s 10 principles of good design that he came up with through his concern for the state of the world around him:

“An impenetrable confusion of forms, colours and noises”.

Credits: Amir Salihefendić on Twitter

TO DO: Read Laws of Simplicity and Dieter’s principles on good design to understand how to incorporate simplicity in products.


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