“The Everything Store” by Brad Stone is the story of how Amazon.com went from delivering books through mail to becoming the everything store.

Its brilliant and driven founder Jeff Bezos wanted Amazon to be much more: offering limitless selection and appealing convenience, all at low prices.

Through access to current and ex-employees, Brad Stone has come up with an in-depth account of life at Amazon.

The book focuses on painting a picture of Bezos and his philosophy and the adversities Amazon has faced over its 20+ years of existence.

From the clear-headed analysis that went into the idea behind Amazon to the positive feedback loops that were the reason for Amazon’s growth, the book is filled with anecdotes on the same.

Credits: Jurgen on Twitter

TO DO: Read The Everything Store by Brad Stone.

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