The Power of Habit is a life-changing book, written by Charles Duhigg, an award-winning New York Times business reporter.

The book takes us through the deep-rooted scientific discoveries that talk about the existence of habits and how they can be altered.

The book is profusely thrilling and witty.

With engaging intelligence and potential to filter huge chunks of information into riveting narratives, The Power of Habit is a must-read.

Reading this book, you will learn how and why some companies or individuals tend to struggle to change, even after years of trying.

On the other hand, some people make great changes overnight.

Charles Duhigg and his team visited laboratories and conversed with neuroscientists to explore and find out how habits work and their origin in our brains.

In the process, they found out how habits were one of the main reasons of the success of Michael Phelps, the Olympic swimmer, Howard Schultz, the CEO of Starbucks, Martin Luther King Jr, and so many other renowned personalities.

Habits are not destiny, by harnessing the science of habit, one can bring in great transformation in their business, their lives or the community they live in.

Credits: DAkacki on Twitter

TO DO: Read The Power of Habit by Charles Duhigg.


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