To quote Paul Graham

“The most valuable insights are both general and surprising”.

It is also a difficult combination to achieve.

What people generally do when writing content is they’re either being surprising without being general- which is what gossip mostly is.

That, or they’re being general without an element of surprise – which is what platitudes are.

It is the insights that add value.

A less common idea in content that should be tapped into is to focus on the general ideas and find ways to add something interesting to them.

There are 2 ways to get people engaged with the content you write:

– Write what your readers already knew, but didn’t know how to articulate.

– Familiarise them with a problem they didn’t know they had.

These two approaches follow the “surprise in familiarity, or familiarity in surprise” rule that will help your articles get those much needed shares.

Credits: David Perell on Twitter

TO DO: While writing content, combine a general idea people knew about but couldn’t articulate and add the element of surprise by providing valuable insights.

Related

Analysing Iris data set with Python

The Iris flower data is a data set introduced by the… 

  • 9

Positioning products: A fish net vs a tuna…

When you’re only trying to enter the market, you are not… 

  • 10

Programming made more accessible

You don’t need to waste your time setting up a… 

  • 9

Why bootstrapped startups should go for…

Founders of bootstrapped startups do not find much time at… 

  • 11

The small business website teardown

FreshChalk co-founder Adam Doppelt spent more than a month… 

  • 9

Getting started with front end dev, UI…

Founder of AI software Explosion, Ines Montani recently… 

  • 10

Growing supply in a marketplace

Ex-Airbnb employee Lenny Rachitsky has come up with an… 

  • 9

Migrate to a new domain without losing…

The last thing you’d want as a site owner is to lose the… 

  • 9

A CSS framework to rapidly build custom…

Tailwind CSS’s biggest advantage is providing developers… 

  • 11

Discover interesting things to explore and do

We curate authentic and awesome content. Sign up for our newsletter for your daily dose of inspiration !