What’s in a name? It’s the difference between hundreds of shares versus bare minimum traction, when it comes to articles on the internet.
A good title entices the audience to click for details.
A marketing tool in itself, a good title is crucial to the success of your content.
– Should have necessary keywords
– Be concise
– Be controversial once in a while
– Can pose a question
– Can have emotional triggers
– Can have a list approach (3 ways to, 5 reasons why).
Use a mix of strategies and have a tracking system in place to understand which titles are performing well and which are not. That shall help you make more effective titles over time.
Credits: Paul Graham on Twitter
TO DO: Track performance of articles by comparing views to see which titles perform best.
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