Losing the Signal, by Jacquie McNish and Sean Silcoff, is not a conventional tale of modern business failure where fraud and greed was involved.
It reveals the reality of the dangerous speed at which innovators race along the technology highway.
With access to key players, senior executives, directors and competitors, the book reveals the rise of Blackberry, that started above a bagel store in Ontario.
Visionary engineer Mike Lazaridis and Harvard B-School grad Jim Balsillie together engineered a pocket email device that became the tool of choice for presidents and CEOs.
Right when Blackberry was ranked world’s fastest growing company, internal feuds started cropping up and it faced its gravest test – Apple and Google’s entry in the mobile phone arena.
Credits: Jurgen on Twitter
TO DO: Read Losing the Signal by Jacquie McNish and Sean Silcoff.
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