“A Smile in the Mind” was first published in 1996 and is, till date, one of the best books in graphic design (of course, revised and updated along the years).

The book covers the role of wit in graphic design as the magical element that helped build some of the biggest brands around the world.

We witness excellence in the form of witty graphics on almost a daily basis, but never stop to think about the thought process that the creators went through, to arrive there from the reverse end of the joke.

The book features interviews with legendary designers who answer the question “How did you get that idea?”

It is a light read written with humour and insight that you are bound to enjoy.

Credits: Creative Bloq on Twitter

TO DO: Read A Smile in the Mind by Beryl McAlhone, David Stuart, Greg Quinton, Nick Asbury.

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